Tourism Spotlight February 2019
 
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Tourism Spotlight   
 
February 2019
 
 
'Eyes on The Open' celebration marks build up to biggest ever event for NI
 
 
Tourism NI marked the start of the official build up to the 148th Open at Royal Portrush with a celebration of Northern Ireland talent from across the worlds of sport, music, meida, television and the arts.
 
 
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Entries Now Open for the Northern Ireland Tourism Awards 2019
 
 
Tourism NI has launched this year’s Northern Ireland Tourism Awards alongside event sponsor Diageo.

Tourism businesses across Northern Ireland are being encouraged to enter the awards which will take place in May. 
 
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Tourism Enterprise Development Programme (TED)
 
 
Our Tourism Enterprise Development (TED) Programme continues with more great events planned in February. Don't miss your opportunity to attend. See more details in our Training & events section below or visit Tourismni.com.
 
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The Greene House Awarded Five Star Grading
 
 
Tourism NI’s Quality Grading Scheme for premises offering tourist accommodation is designed to give visitors a clear idea of the standards of hospitality, service, cleanliness and comfort that they can expect during their stay.
 
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Tourism NI is looking for your interesting stories & exciting news
 
 
Tell us about your business, product or event and we could give it the exposure it deserves.
We can share your content across our trade teams and media contacts, as well as with consumers through our newsletter, social media channels and on discovernorthernireland.com 
 
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Say Hello to More Easter Marketing Campaign - Open for Offers
 
 
In partnership with the Northern Ireland Hotels Federation, we are excited to announce a new Republic of Ireland Marketing Campaign for Easter 2019 and it is now open for offers.
 
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Training and Events

Innovation and Entrepreneurship Masterclass - 14th February-  Limited Places Remaining
 
With the increasingly fast paced rate of change in today's world, it is becoming ever more vital to be prepared to innovate and evolve within your business in order to grow and succeed. This Masterclass aims to celebrate the power of innovation and entrepreneurship, showcasing of international best practice, and shining a light on local entrepreneurs.
 
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People Power Masterclass - 26th February
 
Tourism NI is delighted to welcome Jean-Christophe Novelli to the People Power Tourism Enterprise Development (TED) Masterclass. This half day masterclass will aim to demonstrate best practice in people development and explore the areas of staff recruitment, motivation and retention.
 
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Are you Open for Business - WorldHost Ambassador Training - Various dates available
 
Portrush and the surrounding area is set to come alive from 14th to 21st July 2019. For the first time since 1951 The Open will take place in Royal Portrush. Many golf visitors will experience our world-famous links and stunning parklands for the first time. Now is your chance to become a WorldHost Ambassador for golf and for the destination and to let us capitalise on our recent Lonely Planet accolade.
 
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If you missed any of our TED Programme events, the presentations and videos are available here -
tourismni.com/previous-events 
 

Research and Intelligence

Strong Accommodation Performance
 
The latest available NISRA accommodation figures show there were almost 2.5 million rooms sold in hotels, guesthouses, guest accommodation and B&Bs during Jan-Nov 2018, an increase of 5% on Jan-Nov 2017.
 
January-November saw hotels achieving unprecedented sales with over 2 million rooms sold, and average room occupancy reaching 71% over this period.  The hotel data specialist STR report that the average daily rate (ADR) for NI hotels was £79.33 during Jan-Nov 2018, up by 1.4% on Jan-Nov 2017.
 
At the end of November 2018 the number of available hotel rooms in Belfast increased by almost one third compared with November 2017, resulting in an extra 2,400 bed-spaces to be filled each night.  This increase impacted on Belfast occupancy, however the number of Belfast hotel rooms sold increased compared with Jan-Nov 2017.
 
The guest house/guest accommodation/B&B sector delivered a strong performance during Jan-Nov 2018 with an additional 35,000 bed-spaces sold compared with the same period in 2017.
 
 
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Industry report a positive performance across all main markets in 2018
 
The November Tourism NI Industry Barometer confirms that performance during 2018 was generally positive, with the Northern Ireland tourism industry reporting continued strong business levels compared with the previous year.  Both the overseas and GB markets performed strongly with the recent strong growth in the ROI and domestic markets also being generally maintained albeit at a slower rate.
 
 
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Other News
 
Say Hello to the Maritime Mile! Tourism experience launched in Belfast
 
 
Visitors to Belfast’s Maritime Mile will get a chance to see previously silent landmarks like the Big Fish ‘wake up’ and anyone with a mobile phone can strike up a conversation and hear what they have to say.
The pilot project will run until St Patrick's Day.
 
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Yellow Door creates 35 jobs with Hillsborough Castle catering contract
 
 
The Yellow Door’s Simon Dougan, has secured his latest venture – providing dedicated on-site catering at Hillsborough Castle, which is due to open new catering propositions on the estate as part of the major project to open the Castle up to the public by Easter 2019.
 
 
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Holiday World Show 2019
 
Tourism Northern Ireland had a successful weekend, exhibiting at the Holiday World Show 2019. The show ran from 25-27 January 2019 at the RDS in Dublin, and this year beat last year’s record of the biggest NI representation at Holiday World in the history of the show. 
 
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Survey on digital, green and social skills needs
 
People 1st International is looking for your views on the current gaps and future needs in digital, green and social skills for hospitality and tourism as part of two initiatives that aim to establish a strategy for skills development in the industry.
 
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