Latest news, events and research
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Tourism Spotlight
April 2019
Rally the Realm ... The highly-anticipated GAME OF THRONES ™ : The Touring Exhibition, including two-never-seen before sets, has arrived at TEC Belfast for its debut visit to the UK and Ireland.
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Biggest Event to Date for International Travel Buyers
One hundred and eighty seven tourism buyers from across twenty two markets visited Northern Ireland this month for the 2019 Tourism NI Meet the Buyer event.

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Insights shared on selling NI to visitors
Tourism NI recently hosted a masterclass aimed at sharing valuable insights on the top markets for visitors to Northern Ireland.
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HBO® AND Linen Mill Studios to Open Game of Thrones® Studio Tour
Showcasing authentic sets, costumes and props from all seasons of the hit series, including the upcoming eighth and final season, this engaging, enchanting tour will allow fans to truly step inside the world of Westeros and beyond.

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Local ambassadors ready to roll out red carpet for The 148th Open
Tourism NI recently recognised over two hundred people in the Causeway Coast and Glens region as WorldHost Ambassadors for Golf at a recent ceremony held at the Marine Hotel in Ballycastle.
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Tourism and Food Join Forces at Borough Market
Northern Ireland’s recent accolade as Best Food Destination at the International Travel and Tourism Awards has led Tourism NI to spearhead a presence at London’s Borough Market as part of a two week showcase of Northern Ireland food and drink.
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Claret Jug Swings into Dublin ahead of The 148th Open this July
John Bamber, Chairman of Royal Portrush Golf Club’s Open Championship Organising Committee and Tourism Northern Ireland’s Fiona Cunningham are calling on people to join the excitement of the prestigious Championship’s historic return to NI in almost 70 years, with the recent announcement that additional tickets are set to go on sale on 15th April.
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Northern Ireland is incentive ready for North American buyers
Tourism NI and a delegation of representatives from the meetings and incentives market which targets business related travel recently travelled to New York for a programme of promotional activities including sales calls, educational sessions and networking with leading North American tourism buyers.
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Training and Events
Are you Open for Business? Become a WorldHost Ambassador
A range of dates and locations are now available for WorldHost Ambassador for Golf training. Council areas currently running the programme include Causeway Coast & Glens, Belfast, Lisburn & Castlereagh, Derry & Strabane, Mid & East Antrim.
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Northern Ireland Tourism Awards - 30th May
The Northern Ireland Tourism Awards 2019 will take place on 30th May in Armagh Palace Demesne with a gala dinner and awards presentation to finalists in 12 categories.
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Volunteer Now Opportunities for The 148th Open
Volunteer Now are recruiting motivated and enthusiastic volunteers who can provide a warm welcome and bring an unrivalled visitor experience to The 148th Open, making it truly unmissable.
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Research and Intelligence
2018 was a Record Year for NI Hotel Sales
NISRA accommodation figures for Jan-Dec 2018 show there were 4.5 million bed-spaces sold in hotels, guesthouses, guest accommodation and B&Bs, an increase of 4% on Jan-Dec 2017.
2018 was a record year for hotel demand in terms of room and bed sales with over 3.7 million hotel guests accommodated, there were an additional 109,000 rooms and 133,000 bed-spaces sold in hotels during Jan-Dec 2018. However both room (70%) and bed-space (55%) occupancy recorded decreases, as an impact of the influx of hotel rooms and beds during this period, particularly in Belfast.
At the end of December 2018 the number of available hotel rooms in Belfast increased by almost one third compared with December 2017, resulting in an extra 2,400 bed-spaces to be filled each night. This increase impacted on Belfast occupancy, however the number of Belfast hotel rooms sold increased compared with Jan-Dec 2017.
The hotel data specialist STR report that the average daily rate (ADR) for NI hotels was £79.09 during Jan-Dec 2018, up by 1% on Jan-Dec 2017.
The guest house/guest accommodation/B&B sector delivered a strong performance during Jan-Dec 2018 with both room and bed sales recording a 6% increase compared to the same period in 2017.

Click 'read more' below for TNI summaries of the latest accommodation statistics.
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Other News
What’s Keeping You Campaign with Neil Delamare
The ROI PR team worked with Irish comedian Neil Delamare on a tongue and cheek campaign to highlight the ultimate road trip to NI.

Based on the fact that over 50% from ROI never been to Northern Ireland, we asked… what’s keeping you?
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Accommodation Welcome Schemes
Two members of our Accommodation Welcome Scheme demonstrate how they go above and beyond to create memorable stays for their guests.
Check out Blackrock B&B in our Golfers Welcome Scheme and La Mon Hotel in our Families Welcome and how you can get involved.
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24 hours in Fermanagh - We Want to Hear From You
Help us bring to life the amazing variety of things to do in Fermanagh – we’re looking for immersive experiences that tourists can get involved in; food tours, energising escapes, alternative accommodation and outdoor playgrounds. Let us know if you’ve something in the region that we should be including in our round up, and don’t forget to include key details such as the web address, pricing and how to book. High quality imagery should be submitted along with your entry, to Deadline for submissions: 7th May.
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Business Solutions Update
Not only have the Business Solutions team delivered the largest Meet the Buyer event to date at the start of April they have attended a number of other events over the last two months.
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Annual Conference held by Armagh City, Banbridge & Craigavon Borough Council
Armagh City, Banbridge and Craigavon Borough Council held its third annual tourism conference recently, bringing together local businesses and industry leaders in a significant event designed to underline local strengths and new areas of focus.
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