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Latest news, events and research
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Tourism Spotlight
March 2019
Tourism NI continues its ‘Epic Journey to The 148th Open’
Local schools, golf clubs, tourism industry representatives and sports stars joined together at Belfast City Hall to celebrate the first official stop of Tourism NI’s community engagement campaign ‘The Epic Journey to The 148th Open’.
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Media visit Derry~Londonderry for global premiere of Derry Girls
Tourism NI recently hosted a group of media from key publications NI, RoI and GB on a recent trip to Derry~Londonderry. 
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New toolkit launched for event organisers seeking to involve volunteers
Tourism NI and Volunteer Now today launched a toolkit for event organisers. The toolkit takes you through 10 useful tips, templates and case studies, helping you to learn how to recruit, manage and motivate volunteers.
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Newstalk Radio Broadcasts Live From Northern Ireland
Republic of Ireland national radio station Newstalk will broadcast live from Northern Ireland from Monday 11 – Friday 15th March in conjunction with Tourism NI (ROI Office).
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Training and Events

Evaluation and Social Media for Events Masterclass - 19th March
The half day afternoon event, kicking off with a networking lunch, will deliver insights on how to use digital channels to maximise your brand and increase footfall at your events. This session will also provide methodology and tools to help you maximise the impact of your event evaluations.
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Tourism Brexit Workshop - 20th March - limited spaces remaining
Tourism NI is delivering this ‘Brexit Ready’ workshop in partnership with Invest NI. The session aims to help you understand the implications, risks and opportunities of Brexit for your business, and assess your business’s readiness against the area’s most likely to be impacted by Brexit.
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Are you Open for Business - WorldHost Ambassador Training
Now is your chance to become a WorldHost Ambassador for golf. There are a range of dates available throughout March.
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Understanding Your Market Tourism Masterclass - 27th March
Tourism NI is delighted to be working in partnership with Tourism Ireland to deliver the final event of this year’s TED Programme.  This ‘Understanding your Market’ Masterclass will explore what type of experiences visitors from individual markets are looking for and highlight the major differences in what really makes them tick.
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NIHF - The Taste of Tourism Summit
The Northern Ireland Hotels Federation The Taste of Tourism Summit takes place on 9th April. To avail of an early bird offer book your place before 17th March.
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If you missed any of our TED Programme events, the presentations and videos are available here - tourismni.com/previous-events
Research and Intelligence
Record year for hotel sales
The latest available NISRA accommodation figures show there were 4.5 million bed-spaces sold in hotels, guesthouses, guest accommodation and B&Bs during Jan-Dec 2018, an increase of 4% on Jan-Dec 2017.

2018 was a record year for hotel demand in terms of room and bed sales, with over 3.7 million hotel guests accommodated, and an additional 109,000 rooms and 133,000 bed-spaces sold during Jan-Dec 2018. However both room and bed-space occupancy recorded decreases, as an impact of the influx of hotel rooms and beds during this period, particularly in Belfast.

At the end of December 2018 the number of available hotel rooms in Belfast had increased by almost one third compared with December 2017, resulting in an extra 2,400 bed-spaces to be filled each night. This increase impacted on Belfast occupancy, however the number of Belfast hotel rooms sold increased compared with Jan-Dec 2017.

The hotel data specialist STR report that the average daily rate (ADR) for NI hotels was £79.09 during Jan-Dec 2018, up by 1% on Jan-Dec 2017.

The guest house/guest accommodation/B&B sector delivered a strong performance during Jan-Dec 2018 with both room and bed sales recording a 6% increase compared with 2017.
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